Keeping your opt-in database fresh and responsive is a very challenging task. The number one issue facing opt-in email database providers is deliverability. The DNS Insight service helps you to maintain database integrity and deliverability with a radical approach. We validate the IP addresses that you capture during the opt-in process. Among other things, we determine the carrier network, the geographic area, and the network status of your IP addresses. If the IP address produces an error, we flag it for you. By deploying emails exclusively to DNS Insight validated IP addresses, our customers have reported improvement in deliverability rates upwards of 40 percent.
This is a much less costly method of database hygiene than simply removing bounce backs after you deploy. Fewer bounce backs from ISPs will improve your network reputation and reduce your chance of getting blacklisted. Our customers report a lift in response rates which improves customer retention and result in repeat orders and roll outs. DNS Insight aims to dramatically improve your business. Contact us today to learn more.
The selection criteria in your database is what your salespeople sell. Having new criteria to select means new markets to sell to. That means more revenue for your bottom line. For example, after you run your file with DNS Insight, you will be able to select DSL or Cable customers. You will know, with certainty, who uses Comcast, AOL, Verizon, and other providers regardless of what their email address says. You will know which opt-ins came from military networks, or educational institutions, business networks, or home networks. And you can select on these criteria, and much more. Find out how you can use DNS Insight to offer your customers innovative ways to plan their campaigns.
The service runs like a sports car. There is sophisticated technology under the hood, but all you need to do is turn the key and go! Simply upload your text file containing IP addresses and unique IDs and we will take care of file formats, parsing, reverse host name lookups, appending, reporting and all the rest. You will get back an executive summary detailing what was done. And your IT folks will be amazed at how fast you get your file back ready to integrate back to your database. Use DNS Insight to open up new markets and give your company a competitive edge.